Geotab is collaborating with private and public sector partners to use analytics and machine learning to enhance traffic signals and optimize intersections in Las Vegas.
In the region, billions of data points are securely and anonymously collected each day from tens of thousands of vehicles; the insights provided from this data is now being used to characterize intersection stops, delays, length of queue and corridor performance. As Geotab and its partners pilot and scale out these new capabilities, traffic signal operators can transition to data-driven signal coordination schemes that enhance the safety and efficiency of the overall transportation network.
The Las Vegas challenge
Clark County is currently home to 2.3 million residents, with 50,000 people moving in each year. It has experienced the largest population growth in the US between 2000-2015. Additionally, the region is a premier tourist destination worldwide, attracting over 42 million visitors a year to the region’s spectacular manmade and natural attractions.
All of this contributes to large and growing traffic volumes and associated surface congestion:
- According to the Las Vegas Convention and Visitors Authority (LVCVA) as of October 2019, the average number of visitors per month is 3.6 million people1
- Daily traffic figures show an average of 119,068 vehicles on Las Vegas highways, ~2% higher than 2018 values2

A study conducted in October 2016 by TRIP, a national transportation research firm, showed driving on congested roads in Las Vegas costs the average motorist $1,744 annually in vehicle operating costs due to an increase in fuel consumption, vehicle wear and tear and collisions.3 Furthermore, it is estimated that this same congestion contributes another $883 annually in lost wages,4 for a total of $2,627 annually. Even when motorists are not directly paying for the true costs of surface congestion, traffic has additional effects that are hard to quantify, including an increase in vehicle emissions and greenhouse gases.
In a Southern Nevada Traffic Study completed by the Nevada Department of Transportation in November 2018, data was gathered and analyzed on how to improve Las Vegas traffic along key corridors and system interchanges. Among the results of the report, the study suggested infrastructure improvements costing $1.37 billion.5 These expensive recommendations targeted the growing problem of surface congestion, and helped to quantify the socioeconomic value of reducing local traffic related injuries and fatalities, travel times and improving the movement of commercial goods.
The Las Vegas opportunity
The Las Vegas region is quickly emerging as a smart city innovator. The growing city continually strives to utilize cutting edge technologies to improve quality of life for its residents and visitors. Much of these efforts are focused on improving the efficiency and safety of the local transportation network via targeted investments in Intelligent Transportation Systems (ITS). Within the ITS marketplace, traffic modeling and artificial intelligence (AI) are playing a growing role as a means to monitor and manage roadside traffic infrastructure. Specifically, connected vehicles (CVs) are becoming an amazing source of traffic data which can be used to generate the necessary transportation insights. These insights equip traffic engineers with the necessary intelligence to more efficiently move residents and commercial goods, implement and effectively manage traffic calming and road improvement projects, and proactively deploy first responders to critical areas in an effort to reduce on-site arrival times.

